How To Set Up A LinkedIn Account For A Business

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LinkedIn - Setting Up Your Company Page
LinkedIn - Setting Up Your Company Page
LinkedIn - Setting Up Your Company Page
LinkedIn – Setting Up Your Company Page

A LinkedIn Company Page is a great place for your business to connect with existing and potential customers.  LinkedIn allows you to build a dedicated following of LinkedIn users, post job advertisements, and even showcase your best products and services.

There are now more than 175 million people using LinkedIn to network with other professionals.  According to LinkedIn, these members will perform over 5.3 billion searches for information on their site in 2012.  Businesses see the potential; more than two million businesses already have LinkedIn Company Pages.  You want your page to be one of those appearing in search results when people are looking for information!

Use this step-by-step guide to set up your LinkedIn Company Page:

1. Sign in to your personal LinkedIn account. On the Home page, click “Companies” in the top menu.

Add a Company Page on LinkedIn

2. On the far right side of the top of the Companies page, click “Add a Company.”

Add a new company on LinkedIn

3. Fill in your company name and your email address.  Once you click “Continue,” LinkedIn will send a verification email to the account you entered.  You must verify the email before continuing.

Adding a company page and information on LinkedIn

4. Once you have confirmed your email address, LinkedIn will ask you to sign in using your personal account information.  This takes you to the Company Page overview, where you can enter your company type, size, website URL, industry, operating status, and logo.  The LinkedIn Page wizard will guide you through the form you must complete in order to set up your Page.

Choose company type and write a description for LinkedIn Page

5. Choose which employees will be administrators on the Company Page.  These people must have personal LinkedIn accounts and are able to post to the Page and edit Page information.  Add yourself as the first administrator.  You must be connected to the people you want to add as administrators.

It’s a good idea to have more than one administrator in case of emergency, but choose employees you trust to represent the company on LinkedIn.

Choose LinkedIn Page administrators.

6. Write your Company Description.  This is the first thing people will see when they visit your Page, so make it count!  Be concise and tell users what you have to offer people who connect with your company on LinkedIn.

Write LinkedIn Company Page description.

7. Continue following the LinkedIn Page setup wizard as it guides you through the fields you can fill in to offer information about your company specialities, RSS feed and more.

Choose company specialties on LinkedIn Page.

8. Once you have added all of the information you would like to share on your Company Page, you can start adding status updates and building your following!

Add your LinkedIn Company Page web address (URL) to your email signature, website, and other social accounts.  This will let the people you already know see that you are now on LinkedIn and they can connect with your business.

I would love to see your LinkedIn Page once you have it set up.  Post your URL in the comments and let us know if you have any questions as you set up your Page!

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Tommy Seilheimer has over 15 years’ client Digital Marketing experience in helping small business, corporations and countless others use the web to drive online visibility and generate leads that have resulted in new business online. Tommy's expertise falls in Web Design, Web Development, Search Engine Optimization, Pay per Click Advertising and Online Marketing Campaigns, Social Media Marketing Strategy and Online PR for B2B professional services companies. Currently, he manages all SEO and Digital Marketing Strategy for a leading construction company in the Chicagoland area as well as his marketing firm DEFCON13 Media.

24 COMMENTS

  1. I have a job interview next week at a college, and need to prepare for a presentation. (ten mins). Marketing / PR Officer.

    The task is to explain how “I would use social media to raise the profile of the college, and attract / recruit new students”.

    I don’t know tonnes about social media…. Maybe someone is out there in the UK or wherever who can give me a heads up on this or marketing.

    Thanks.

  2. Looking to start a company, establish a brand and maybe get a manufactuer. For my own brand of reusable shopping bags. ANY help would be appreciated. Also looking to find a wholesale site for my products?

  3. What I mean is to update one and automatically updating the other ones?

  4. i live in a rural area. i am an occupational therapist and have noticed that there arent enough agencies required to meet the needs of elderly people in the community. what is required to start up a care agency?

  5. Looking to start a company, establish a brand and maybe get a manufactuer. For my own brand of reusable shopping bags. ANY help would be appreciated. Also looking to find a wholesale site for my products?

  6. I have a project due on LinkedIn and i have no clue what its about. Review of LinkedIn: How does it work and how useful is it as a professional networking site (as compared to other social networking sites like Facebook and MySpace)

  7. Everyone is raving about LinkedIn…I needed to connect with a certain professional so I searched the site to find what I needed. The trouble was when I found the guy I wanted to use there was NO contact info provided at all – for him or anyone else -unless I, too, joined LinkedIn. WTF? If you’re a professional who wants to advertise and find customers or clients, how is it helpful to be hidden from the whole group of individuals who don’t HAVE a profession: aka the people who would often be most likely to actually NEED your services??? I am a stay at home mom. I have no professional occupation I can join LinkedIn with. But as a mom I need LOTS of access to services, like cable guys, tax people, home decorators (I don’t actually use all those buy hypothetically I might one day), so a site like this is USELESS for them to advertise to this whole group like me. Who the heck invents a site like this for professional who also makes it so that it excludes people from being able to access you? I guarantee that the professional I was trying to get a hold of wouldn’t have cared that I was not also a professional as long as he could make a sale. But instead he lost a sale because I couldn’t access his contact info.

    Anyway, I joined it so that I COULD finally contact this guy, with the intent of never using LinkedIn again, but obviously had to fudge what profession I was because I have none. I found what I needed and decided to stop using the site but in the meantime forgot the password. Now I can’t get people to stop hounding me on LinkedIN and I can’t access my account to close it. How to I get back onto LinkedIN to close my account? Like I say I joined in desperation, and I feel bad about lying but what choice was I left? There wasn’t an option for people who simply wanted to join so they can contact the professional they needed.

  8. The E mail stated that it was the yahoo site and my site was expiring if i didn t reply back .
    My whole contact list was lost and my folders
    The E mail sent was destroying to my business and said it was in the phillipines and that I wanted money to be freed
    How do I mass email these people as i finally got my contact list back and why isn t yahoo letting the people know that this is happening

  9. Okay, so I’m setting up my own online business with a friend. We’ve got the following already covered:

    – Company Registration
    – Trademark Application
    – Website Development
    – Business Cards
    – Social Online Presence (Twitter, Facebook, LinkedIn, YouTube)
    – PowerPoint Presentations (Investors, press, general interest)
    – Written Press Releases (To send when we launch)

    What else is there I can do to prepare us while the website is being developed? What have I missed out?

  10. Christina Kimble
    6275 E. Northfield ave Anaheim Hills , Ca 92807 (714)709-1394 Email: christinakimble@sbcglobal.net

    ObjectiveTo obtain an challenging position with aggressive organization which will allow me to further enhance and exhibit my skills. Salary negotiable.

    Experience
    05/08-11/08 TCS Foreclosures Irvine, CA
    Network Coordinator

    Help qualified individuals reach financial independence through
    distressed and foreclosed properties due to great deal of work and
    perseverance through a premier network of qualified
    specialist and investors in the nation.

    05/07- 04/08Wyndham vacation ownershipIrvine, CA
    Upgrade sales manage
    I manage accounts, sale real estate of more vacation ownership update sales information. Contacting different owners and
    territories. Attend daily meetings search out owners research vacation history work directly with corporate with new programs and products.

    01/06-05/07 Century 21 Superstars Anaheim Hills,CA
    Locate new clients to buy and or sell homes
    Follow open leads
    Farm Areas
    Build client Base

    8/04-9/05Labor ReadyBellflower, CA
    Branch Manager
    I took weekly sales from $6,000 to 35,0000. Built relationships with previous clients and gained back lost business bricked and increased business with new clients daily, I trained my staff on customer service issues, Set appointments for new business ,I held weekly safety classes with my temp workers and staff, also visited jobsites often for safety checks. . Always followed up on any client inquiries.

    Marketing company business and services
    Developing new sales territories daily

    08/93-07/03C.R.Laurence CompanyVernon, CA
    Customer Service/Sales Representative
    Key account sales Manager
    inbound/outbound calls
    Provide programs for company clients
    Making sales quotas and goals
    Regional sales supervisor built great relationships with clients

    5/89-10/92Security Pacific BankGlendale, CA
    Customer Service Operator
    Assist customers with their accounts.(checks & balances)
    Assist with ready teller concerns Assist with customer opportunities and concerns
    Call volume approximately 250 a day

    SkillsMicrosoft office

    Windows
    Data Entry
    Epiphany
    Outlook/Word
    Sale point contracts

    Education 7/88-4/89 National Business Academy Inglewood, CA
    Certificate in Micro-Computer Operations
    6/87-6/88 L.A. Trade Tech CollegeLos Angeles, CA
    5/03-6/03Century 21 Real Estate SchoolLong Beach, CA

    Achievements Received real estate license

  11. Just wondering if anyone using a personal LinkedIn account for recruiting purposes had your employer request that you not include previous employment or any irrelevant info/connections on the account. Because of my current educational endeavors and pending change into a new career (of which my boss is aware) I really need to begin building my network towards this but feel like my profile has been hijacked by my employer. Any thoughts or suggestions? My HR Manager (boss) said I was free to create a separate account, but that would be both confusing and a hassle. Anyone have experience with maintaining multiple accounts?
    To clarify, my boss told me I was free to set up a separate account but I’m the one who feels that would be a hassle and cause unnecessary confusion. I set this account up on my own after I had become an employee here and mentioned it to my boss and she asked me to check it out for purposes of recruiting. I did so and made my recommendation that we get a professional account, but she would rather me continue using my personal one than have to pay for it. I want to continue using it for recruiting in my current position because it’s beneficial to my work personally and for my company, but I also want to begin building other contacts for my future endeavor as a Counselor… but that is totally unrelated to what we do and would not be beneficial to my company… nor would it harm it (at least in my eyes).

  12. I want to place an ad on at least a few websites that are legitimate with high traffic. I am looking to expand my business and want to find people who can help promote my business and are wanting to make money. I want to help others make extra money.

  13. What is formspring and is it comparable to YA.And how to connect yahoo answer(not yahoo mail) contacts on formspring.Finally what is Linkedin and is it really useful.
    Can someone connect with me so that I can get to know how it works:
    Ask me anything http://formspring.me/DhavalSachade

  14. I’m currently building a website for online trading nation-wide (ebay-similar)
    What do you recommend as advertising/marketing ways?
    Ads on the radio? Brochures and Flyers?
    What more can I do?
    – Please skip that part, my site is ready to launch whenever I want.

  15. I am currently working out of my home and eventually have a store front. It is a mobile electronic repair business. And I do not want the address to be my home address to be my business address because i do not want people showing up at my door step. I want the address so i can set up a business Facebook and LinkedIn account. Also so i can get registered on Google maps when people search in my area for my service.

  16. I have been thinking about joining into myspace and others to help promote a business. Does this work? Is it really worth the time to set up a nice “space” or do the members of these places just view such things as spam?

    Any experience with linkedIn?

    Any lists of niche social networking sites – especially those focused on business or education?

  17. Christina Kimble
    6275 E. Northfield ave Anaheim Hills , Ca 92807 (714)709-1394 Email: christinakimble@sbcglobal.net

    ObjectiveTo obtain an challenging position with aggressive organization which will allow me to further enhance and exhibit my skills. Salary negotiable.

    Experience
    05/08-11/08 TCS Foreclosures Irvine, CA
    Network Coordinator

    Help qualified individuals reach financial independence through
    distressed and foreclosed properties due to great deal of work and
    perseverance through a premier network of qualified
    specialist and investors in the nation.

    05/07- 04/08Wyndham vacation ownershipIrvine, CA
    Upgrade sales manage
    I manage accounts, sale real estate of more vacation ownership update sales information. Contacting different owners and
    territories. Attend daily meetings search out owners research vacation history work directly with corporate with new programs and products.

    01/06-05/07 Century 21 Superstars Anaheim Hills,CA
    Locate new clients to buy and or sell homes
    Follow open leads
    Farm Areas
    Build client Base

    8/04-9/05Labor ReadyBellflower, CA
    Branch Manager
    I took weekly sales from $6,000 to 35,0000. Built relationships with previous clients and gained back lost business bricked and increased business with new clients daily, I trained my staff on customer service issues, Set appointments for new business ,I held weekly safety classes with my temp workers and staff, also visited jobsites often for safety checks. . Always followed up on any client inquiries.

    Marketing company business and services
    Developing new sales territories daily

    08/93-07/03C.R.Laurence CompanyVernon, CA
    Customer Service/Sales Representative
    Key account sales Manager
    inbound/outbound calls
    Provide programs for company clients
    Making sales quotas and goals
    Regional sales supervisor built great relationships with clients

    5/89-10/92Security Pacific BankGlendale, CA
    Customer Service Operator
    Assist customers with their accounts.(checks & balances)
    Assist with ready teller concerns Assist with customer opportunities and concerns
    Call volume approximately 250 a day

    SkillsMicrosoft office

    Windows
    Data Entry
    Epiphany
    Outlook/Word
    Sale point contracts

    Education 7/88-4/89 National Business Academy Inglewood, CA
    Certificate in Micro-Computer Operations
    6/87-6/88 L.A. Trade Tech CollegeLos Angeles, CA
    5/03-6/03Century 21 Real Estate SchoolLong Beach, CA

    Achievements Received real estate license

  18. internship experience in an ad agency which was for 2 months and worked seasonal at macy’s for 2 months. It has been a half a year and I’ve been to interviews and talked to my co-worker from the ad agency. By April the calls for interviews stopped and I’ve been thinking maybe I am not of a gregarious sort. Maybe ad/marketing is not for me? I don’t come off as friendly (I’ve been really shy growing up.) I think it was a bad choice to go into business but I can’t regret it now. Is their direction that I can go into?

  19. My fiancé and I are starting up a heating/energy company. We have most things in place and are now faced with the daunting prospect of finding more and new customers.

    Could anyone please give us some tips to advertise and let people know about us? I know word of mouth will be the biggest thing, we just have to get to that point!

    Thank you in advance 🙂

    Emerald

  20. I have not moved anything from my email inbox yesterday and today. I went to login at approximately 7:30 AM PST and found that all my emails were missing. I don’t even know what happened to them. They are not in my trash folder nor my spam folder. What do I do. I have important business to take care of and I am dead in the water here. PLEASE HELP!

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